15 typical Google Ads campaign mistakes that will drain your budget without delivering results
Below we show the 15 typical causes that we most often encounter in the Google Ads ad campaigns we audit.
Google Analytics 4 (GA4) – the website analytics for the future
In October 2020, Google Analytics 4 was released, which means that when you create a new Google Analytics account, Google wants to create a GA4 property for you automatically. How exactly is GA4 different from the previous Universal Analytics and what can we gain by setting up the GA4 measurements?
Online marketing manager wanted!
In addition to classic offline marketing knowledge, today's largely technology-driven economy requires business leaders to be comfortable in the world of digital/online marketing and/or have a colleague and a complex team in-house to help them navigate the maze of this rapidly evolving world.
Inflation Marketing Strategy – how to prepare for uncertainty?
The future, as so often, is uncertain, the only thing that is constant is change. As marketers, how can we respond to current challenges and build an inflation-proof marketing strategy? In this blog article, we provide useful tips to get you started.
What are the components of an effective ROI calculator?
In our blog article, we take over the parts of an effective ROI (Return-on-investment) calculator, with the help of which anyone can easily calculate the expected return of online lead generation campaigns.
Why is Value Proposition important and how can it be effective?
A striking and straightforward value proposition is one of the excellent tools for your company to illustrate and present the main values that you can provide to your future customers. A good value proposition highlights the main selling points in a few sentences and grabs the visitor's attention.
What is website bounce rate and why is it important?
The bounce rate is a fairly widely (mis)understood indicator that many people use to rate the performance of a website, saying that if the bounce rate is high, the website is bad. In this article we explain why this is not true in many cases.
Search engine optimization of lead generation websites – What to look out for?
In this blog article, we would like to help you to effectively optimise your lead-generating website, either on your own or with the help of a seo expert.