15 typical Google Ads campaign mistakes that will drain your budget without delivering results
Below we show the 15 typical causes that we most often encounter in the Google Ads ad campaigns we audit.
Google Analytics 4 (GA4) – the website analytics for the future
In October 2020, Google Analytics 4 was released, which means that when you create a new Google Analytics account, Google wants to create a GA4 property for you automatically. How exactly is GA4 different from the previous Universal Analytics and what can we gain by setting up the GA4 measurements?
Online marketing manager wanted!
In addition to classic offline marketing knowledge, today's largely technology-driven economy requires business leaders to be comfortable in the world of digital/online marketing and/or have a colleague and a complex team in-house to help them navigate the maze of this rapidly evolving world.