What makes a good ad video?
With this and the following series of articles, we would like to help advertisers understand how to go about producing the right video content and advertising.
New tightening of EU data protection legislation – Are you ready for change?
What is the Digital Marketing Act (DMA) and why is it important for businesses/advertisers in the digital space?
1st Party Data – How Does It Support Our PPC Ads?
A few years ago, the concept of "1st party data" burst into the public consciousness. But what exactly does this term mean?
Google Ads bidding strategies – which one should I choose?
The success of our Google ads largely depends on the bidding strategy we use. Learn more about it.
Digital guide for CEOs and CMOs
If, as a manager, you feel that you sometimes get lost in the terms and possibilities of digital marketing and are not sure you are making the right decisions because you lack the right knowledge, this article can make your future job much easier.
Talk to each other as B2B – The challenges of effective lead generation
WebMa online marketing agency has been involved in the success of many lead generation and e-commerce websites at project level and in the long term for more than 18 years.
Grandopet case study
If you've ever faced the problem of feeling like you can't grow any further, can't find the next step and your situation seems hopeless, but you wonder how others have managed to come out of a similar situation as winners, read the success story of WebMa and Grandopet and you'll find out that there is a solution.
How to align sales and marketing KPIs for online marketing success
Aligning sales and marketing is vital for businesses looking to maximise efficiency, improve the customer experience and achieve better results.